Palate Club: Never Second Guess Online Wine Purchases Again

Everyone loves the convenience of shopping online, but what happens when the product requires some professional guidance? Let's face it, shopping for wine is intimidating...both in-person and online. With hundreds of regions and grape varieties all over the world, it's easy to feel overwhelmed and unsure of how to describe your personal palate. Wouldn't it be nice to have some kind of science guarantee our wine purchases will match our taste? Well, I'm telling you it already exists...and you need to know about it.


Over the past few months, I've had the opportunity to personally experience the fruits (quite literally) of Palate Club. Palate Club is an ultra-personalized wine club that ships wine to you based on your taste preferences. How do they do this? With taste-matching science. With the help of world-class sommeliers, they have identified over 200 wine traits that they use to build their wine matching data. From a consumer standpoint, the process was really easy...and incredibly fun!



First, you're going to want to order your blind tasting kit either for red wine or white wine (or both). From there, you will simply rate the wines right in the Palate Club app from 1 to 5 stars. The algorithm will then take this data and select bottles that match your profile. The more wines you rate, the more accurate the taste-matching science becomes.



All of the wines that ship from Palate Club are small production, sustainable, and chosen by sommeliers. I was blown away by the bottle selections chosen for me based on my blind tasting ratings. For those who have followed my wine journey for awhile, you'll understand exactly what I mean:


  1. Vignamato, Verdicchio, Marche, Italy, 2013

  2. Domaine La Cabotte, Grenache Blanc, Cotes Du Rhone, Rhone Valley, France, 2019

  3. Chateau Haut-La Péreyre, "Haut Benauge Blanc," Sauvignon Blanc Blend, Entre-Deux-Mers, Bordeaux, France, 2018

  4. Carballal, "7 Cepas," Albarino, Rias Baixas, Spain, 2019


When it comes to white wine, more times than not, I'm choosing either old-world wines or old-world in style. You can see every single wine chosen for me was from Italy, France or Spain.



As a wine professional, I'm quite in tune with my palate and very weary of "gimmicky" wine technology. But I'm telling you, this was incredibly accurate. Who needs to dip their toes into Palate Club? Wine enthusiasts who...

  • aren't sure how to articulate what it is they like or don't like about a wine

  • always buy the same wines because they're scared to try something new

  • are interested in exploring new wine regions/varieties

  • enjoy the convenience of shopping online


If you become a member you can enjoy free shipping on 8+ bottles, the best pricing automatically applied, and a 100% reship or refund guarantee for bottles that Palate Club selects for you. Memberships start at 4 bottles every 3 months (only $20/month) and you can pause or cancel anytime in the app!




*This was written in partnership with Palate club

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